We did a test for facebook and were asked to put at least $5 to see how things works as facebook has already a target audience and can help with that. We did in class and talked about how we could set one up and the things that it asked about company. Also , you do not need to have a facebook page depending on what selecting you pick.
Final Tips
Make sure to add column in adwords using the column edit on the right side that is needed for the excel and then just download it , then copy and paste to the location. It will be way easier and also time saving. I learned that there is a search icon that helps to locate the column label that I was looking for. Use the history to get the dates set up right. Making sure that I check my google analytics for reference as well.
Jane Prefumo 